Building a visual identity for consciousness research.
(more…)Tag: design
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ThoughtCounter website brief & project scope
Over the Xmas break, I reached out to my network for web developer recommendations to help build the initial ThoughtCounter website. My thinking has evolved to launching a working version in order to gather real user feedback and iterate from there.
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“Brand as art” references
Three artists who use branding/advertising aesthetics as their medium and message, and why I’m leaning into this approach.
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What if ThoughtCounter was a product?
I was looking at products for inspiration for the ‘clicker’ and came across Surplus Research headphones. Their branding execution is on point and the promo video is brilliant; I loved the retro vibe with the colour grading and vintage iPod. They use a password-protected purchase link to crank up demand and hype. A really interesting new brand with great marketing.
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