I was looking at products for inspiration for the ‘clicker’ and came across Surplus Research headphones. Their branding execution is on point and the promo video is brilliant; I loved the retro vibe with the colour grading and vintage iPod. They use a password-protected purchase link to crank up demand and hype. A really interesting new brand with great marketing.
(more…)Category: Research & Inspiration
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Plan to creating a prototype
I have the concept, the initial testing has validated the core idea, and I’m inspired by the visual references. Now time to making it a reality. There are four core elements to this:
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Visual references & inspiration
In ThoughtCounter, there’s a seed of an idea that feels worth developing. The execution of it will be so important and an exciting part is imaging the physical space and visualisation that will amplify the idea and bring it to life.
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Artists who have explored similar territory
After developing the ThoughtCounter idea and running some initial tests, I’ve been looking at artists who’ve explored a similar area – using measurement, technology and direct experience to investigate consciousness. Three artists stand out as particularly relevant.
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Counting thoughts
I have an installation idea that I’m excited about. It’s called ThoughtCounter.
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Art practice as a direct route to dismantling ego
Instead of creating work and installations to challenge perceptions and get a truer sense of Self, what if I use my MA project to systematically and directly expose and work through my own ego attachments?
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Exploring movement, depth, and disruption in moiré work
I had an impromptu 121 with Jonathan (course leader) and the conversation opened up several new directions and he introduced me to some brilliant artist references. Here are my key takeaways.
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Gallery visits: Unexpected inspiration for moiré experiments
Some highlights from my recent visits to Saatchi Gallery and The Photographers’ Gallery that provided an unexpected direction for developing my current experiments.
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Proposed system for first experiments
Enough research, here are the steps I’ll take to run my first experiments. Soto’s trajectory has inspired me—starting at pattern creation with the potential to scale up to immersive installations.
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Ryoji Ikeda at 180 Studios
Described as “a total sensory encounter that transforms vast datasets into an immersive audiovisual environment, exploring the intersection of art and physics on an unprecedented scale,” visitors lie beneath a huge LED ceiling while being enveloped by intense soundscapes.
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