Engaging users after the initial ThoughtCounter investigation

I had a conversation with one of my meditation teachers, Renata, about using a choice-based flow after the initial 60-second ThoughtCounter investigation, and how to create meaningful change. The mind likes to choose, so the idea for this is that every step offers a binary or short-list option.

Choice based flow

Question 1: Hook with a near-guaranteed yes. Eg. “Do you want to be calm, with no anxiety and no looping thoughts?”

2: Time commitment. “How much time can you give per day?” 5 mins / 10 mins / 30 mins / 2 hours a week / etc.

3: Method preference. Based on time, offer practice options. For example, at 10 mins/day:

  • Would you do a sitting meditation? > if no…
  • Would you do an observing practice (no need to sit)? > if no…
  • Would you write about your feelings for 10 mins? > if no…

Whichever path they take, they end up with a practice tailored to what they’ll actually do. Meditation alone can be too deep, too easily misjudged – this method lets everyone find an entry point that fits their life.

4: Focus area. Within their chosen method: Do you want to work with emotions, thoughts, or worrying?

Example practice (for “worrying”)

When you feel worry, write it down. Next to it, answer:

  • What’s the worst case scenario?
  • Can I change the situation?
  • If not, can I accept it?

Most of the time the worst case isn’t actually that bad. The act of writing alone tends to relieve the worry.

The follow-up

One practice won’t change a life, but it opens the door. End every flow with: “If you want to continue or have more questions, email us…”

When someone emails, I can:

  • Send a bespoke next practice
  • Or a meditation
  • Or direct them toward a consultation

I now have their email and they’ve already started doing something.

Reflection

The first three steps are easy yes’s. But I fear that £75/hour for a consultation is potentially too big a jump straight after a few practices.

One way to mitigate this is an Atomic Habits–style sequence. ThoughtCounter starts at just 60 seconds – incredibly low commitment. I could build from there: 1 min/day for 2 weeks > 2 mins > 5 mins. Design a structured one-month sequence so each day has a clear next step, with a natural option at the end.

If the practice is good, 5 mins a day produces a felt result within 1–2 weeks. That feeling becomes “I want more of this.”

A solution could be to stick with one practice for 1–2 weeks, then introduce the next. Keep the practices simple and let the results do the work.

Questions to take forward

  • What’s the simplest possible starter practice for each path (sitting / observing / writing)?
  • What does the 30-day sequence actually look like, day by day?
  • What sits in the gap between “did a few practices” and “booked a £75 consultation”? (Eg. low-cost group session, paid email course, audio-guided week?)
  • How do I measure “felt result” so I know when someone is ready to step up?